THE FUTURE OF CREATIVE INDUSTRIES IN RUSSIA
Yuliana Slashcheva, Chairman of the Management Board of Soyuzmultfilm Film Studio, General Director of Gorky Film Studio, Chairman of the Management Board of Russian Animated Film Association
Eduard Iloyan, General Producer of Yellow, Black and White, Co-Founder of START video service
Sergey Novikov, Chief of the Presidential Directorate for Social Projects
Sofia Trotsenko, Founder of Winzavod Center for Contemporary Art, Member of the Civil Chamber of Moscow
Aleksey Uchitel, Russian Film Director, General Director, Creative Production Association ROCK
The volume of the world market for creative industries, according to UNESCO, is 3% of world GDP. In Russia, growth in this area has reached 10% annually over the past two years. In the entertainment and media industry alone, it amounted to $ 21.7 billion in 2018, and $ 23.6 billion in 2019. However, this industry was among the worst hit by the pandemic.
New activities are emerging at the intersection of creative services, digital services and high-tech products. Already, Moscow and St. Petersburg are successfully competing with the leading creative capitals of the world, such as London, New York, generating 9.5% and 7% of GRP, respectively (the share of the creative industry in London is 11.1%, New York - 13%.)
However, on a national scale, the share of creative industries in the country's economy is relatively small. The Spatial Development Strategy of Russia adopted in 2019 is designed to even out this imbalance. The strategy provides for generation of a concept for development of creative industries as one of the key elements of its implementation. This will give a powerful impetus to development of this area, which is especially in demand in the regions and urban agglomerations, which will make it possible to achieve the indicators of the leading countries, where the share of the creative economics in terms of GDP reaches 10%.
Issues for discussion:
• What's happening in the creative industries worst hit by the pandemic?
• What systemic support measures are required to restore the creative industries in the post-COVID period?
• What tasks need to be solved in order to increase the share of creative industries in the Russian economics and facilitate their successful entry into international markets?
• What should be the priorities of state support for creative industries?
• What are the barriers to development of creative industries today?
• Which creative industries have the greatest potential for development today, and which ones have potential in the future?