COMMUNICATION OF THE STATE AND SOCIETY: NEW CHANNELS OF INTERACTION WITH THE AUDIENCE
Larisa Katysheva, Director of the Center for Contemporary Communications, Graduate School of Public Management (GSPM) of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Sergey Kolyada, Director, Communications Department, Russia – the Country of Opportunities
Evgeniy Szhenov, Scientific Director of the Expert-Analytical Center "Scientific And Educational Policy"
Mikhail Shumakov, Deputy General Director for Strategy and Content, National Priorities
In building communications with the public, the state is increasingly choosing so-called new media. Governors answer the questions of the region's residents in Instagram streams, abandoning traditional television broadcasts. The press service of the government maintains a telegram channel, where the Cabinet's news is accompanied not only by photos, but also by emoji. Correspondence with the authorities on social networks is increasingly replacing written appeals from citizens. What are the reasons for such a change in the communication paradigm, and how does the choice of new channels for interaction with the audience affect the attitude towards the authorities?
Discussion points: • Media consumption of generations X and Z — what are the differences and similarities? • New vs. traditional communication channels — which is more effective? • Government channels in Telegram — a step to improve the image or a successful tool? • The future of classic media: won't new media bore us and will classic media die?