13 january 13:00–14:00


 Studio, Ellipses
Alexey Malinovskiy, Head of MasterCard in Russia
Maxim Parshin, Deputy Minister of Digital Development, Communications and Mass Media of the Russian Federation
Alexander Torbakhov, General Director, VimpelCom
Tigran Khudaverdyan, Managing Director, Yandex Group of Companies
Data centers around the world store and process petabytes of data, which in recent years has led to creation of a business model that fundamentally differs from the traditions and to the discovery of a "new oil," i.e. data. Today, the cloud is a strategic platform for expanding the geography of products and services for faster adoption and aggressive growth without limits and without borders. The only rule of survival in the cloud environment is that the winner of the competitive race is the one who understood the advantages earlier and was able to adapt.
There is no doubt that the data has overturned established rules and turned upside down the usual formats of doing business. However, expert communities believe that the "world of data as a currency" is still in its infancy, and the chances of opening up its "blue ocean" are still very high. Global rankings show that with high frequency those who collect, consolidate, securely store and analyze data appear on the lists of top companies, but despite the clear technological leap and increased awareness in the BigData sphere, the vast majority of organizations continue to only store or superficially study the information available, neglecting the depth of research into facts, conclusions and other "shadow data," and forgetting that the correct use of data can help determine a winning strategy to compete for business and the consumer's attention.

Discussion points:
• What is the place of data compared to other emerging technological riches of the modern world?
• What to do with the volume of data that grows every minute? Is there a limit to "storage"?
• What potential lurks in the "dark data"?
• What is the main competition in cloud capitalism?